Everyone knows about consumer marketing, but how are those companies getting those products in front of consumers in the first place? This is where trade marketing comes in. Trade marketing managers are the first line of sales, making products appealing to the distributors, brokers, and retailers in charge of selling them to consumers.
Here's everything you need to know about the role of trade marketing manager:
Trade marketing is a small branch of B2B marketing that aims to increase demand with supply chain partners. Typically it is known as the process of manufacturers marketing to future wholesalers, retailers, and distributors.
Trade marketing managers are responsible for local brand development and selling to companies who can then distribute to their customers. Their target audience will include distributors and retailers who can get the product in front of consumers.
Some everyday tasks in the position include developing and implementing well thought out marketing strategies, like product launches and loyalty programs, that increase success rate and brand perception.
We are looking for an experienced Trade Marketing Managers to drive the success of effective marketing, advertising, and promotional activities of the company. An ideal candidate is an exemplary team leader, is very strategic, knows the market and consumers well, and has experience driving growth.
A trade marketing manager’s salary can vary based on location, education, and experience. The national average salary for a trade marketing manager is $103,933 at roughly $30 per hour, according to Glassdoor.
Data provided by Glassdoor's anonymous salary survey.
Most companies require managers to have a bachelor’s degree with a minimum of 3-5 years experience in trade marketing.
Some qualities companies look for in a trade marketing manager include:
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If you are interested in the field of trade marketing, check out these links for real-time searches from Glassdoor, Indeed, Monster, and LinkedIn.