Repsly Careers Teamwork

 

Director of Product Marketing

Department: Marketing
Reports To: VP of Marketing
Location: Zagreb

 

About Repsly

We’re not just another SaaS company - we’re the engine powering the world’s best CPG brands and retail service teams. With over 650 customers in 80 countries, the Repsly platform helps brands win at the shelf by giving field teams and their leaders the data, tools, and visibility they need to own their consumer’s first moment of truth. If you’re excited by the idea of building category leadership, you’re in the right place.


The Opportunity

We’re looking for a Director of Product Marketing to lead the charge in defining and amplifying our product story. This is a high-impact, high-visibility role where you’ll own go-to-market strategy, messaging, and positioning for a platform that’s transforming how retail execution gets done. You’re the glue between Product, Sales, and Customer Success, and the spark that ignites market demand.

You’ll have full domain over product marketing + customer marketing. You’ll be relentlessly accountable for the evolution of Repsly’s positioning in the market; the pricing and packaging of Repsly; cross-sell, up-sell campaigns; and product launches and expansion initiatives. You are flexible and can context-switch easily - and you have no problem working efficiently and building relationships along the way. You filter everything you do with the lens of driving growth and revenue.

This is your chance for a leadership role where your strategy will shape product direction and customer experiences, your words will influence how Sales sells and how buyers experience Repsly, and where your insights will drive real company growth. We’re moving fast, scaling quickly, and building a forward-looking platform - and we need a strategic thinker and bold storyteller to help lead the way. Is it you?



What You’ll Do

  • Own the Story: Craft compelling messaging and positioning that makes the Repsly product differentiated, irresistible, and vital to major CPG brands, retail service providers, and retail execution teams. Find ways to make Repsly stand out through proof points, data-driven insights, and compelling customer stories.
  • Support Go-to-Market: Build and help drive GTM strategies that define, package, price and launch products, activate vital features, and create momentum across the whole buyer’s journey.
  • Empower Sales: Deliver sales enablement that doesn’t just inform -  it wins deals. Think killer decks, incredible competitive intel, amazing interactive tours and compelling customer stories. Think powerful partnership with a collaborative sales team.
  • Champion the Customer and Market: Turn customer and market insights into sharp positioning that speaks directly to needs, and inspires behavior. You keep the customer at the center of all you do.
  • Outsmart the Competition: Lead competitive intelligence and market analysis, always staying one step ahead in how we differentiate - including ownership and evolution of our pricing and packaging strategy, as it relates and differentiates from the market.
  • Inspire and Lead: Build and mentor a team of A+ product and customer marketers while collaborating tightly with Product, Sales, CS, Marketing and the Revenue Organization.

Requirements and Experience

  • 7+ years of B2B SaaS experience, with at least 3 years in a product marketing leadership role
  • You’ve led product marketing for complex vertical software products — and you know how to tell a story that sticks
  • Experience with vertical SaaS or industries like CPG, field service, or retail tech is a huge plus
  • Capability to be strategic and run planning sessions, with a strong desire to still execute work with your team daily. You’ll be about 50/50 when it comes to leading, coaching and planning, vs doing
  • Deep empathy for customers and the ability to turn insights into sharp, differentiated messaging and stories
  • A track record of building tight cross-functional alignment and driving measurable results
  • Exceptional communication skills — written, verbal, visual, and interpersonal
  • Hunger to move fast, make an impact, and own your space
  • Familiarity with tools like Appcues, Navattic, Zapier and HubSpot

 

What We Offer

  • Investment in professional learning and growth through internal, company-sponsored initiatives and external educational opportunities
  • Smart, supportive teammates that are willing to roll up their sleeves to support you (and vice versa)

Let’s Build Something Big

This is more than a marketing role - it’s a seat at the table as we define the future of the Repsly platform, and retail execution. If you're a strategic thinker, a builder at heart, and a storyteller who knows how to cut through the noise, let’s talk.

To apply, please send an e-mail with a cover letter and resume to: careers@repsly.com.

Repsly is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.