How Purity. Organic Is Winning New Accounts Faster in the Field
Purity.Organic’s field sales representatives are responsible for getting as much of their product on the shelves in as many retail locations as possible. That includes scouting out new retailers and closing deals, as well as placing replenishment orders and maximizing profitability at existing accounts.
Building relationships with retail managers is essential, but that can be difficult considering every rep visits multiple stores every day. What’s more, Purity.Organic sometimes sends several different reps to cover any given store, depending on their availability.
That’s where the photos in Repsly are really important. The rep can easily say, ‘I have a photo that shows you used to carry this product. You don’t have it right now, can I add it back in for you?’
Before using Repsly, Purity.Organic sales reps took notes about each store visit by hand in a notebook, then transcribed and emailed them to anyone else who might visit that location. They needed a tool its reps could use to collect and access customer data from anywhere. Repsly delivered exactly that, and more.
How Repsly Addressed The Challenge
Instant Customer History
Now, every store visit begins with Repsly. Using the Repsly app on their mobile phone, Purity.Organic’s reps can search for store locations near them with just a few taps.
Within seconds, they can pull up a detailed history of every visit and transaction a rep has completed at that store location. In the amount of time it takes reps to walk from their car to the front of the store, they’re able to get up to speed on all the details of the account.
Simple Data Collection
They can also use Repsly to collect new data at these locations. Sales reps take photos of product displays and out-of-stock occurrences, then add notes describing their interactions with retail managers. Repsly automatically tags these activities with the store’s location, creating a library of account-specific interactions the entire team can access from anywhere.
Repsly is really easy... It’s more like what my reps are used to using, just like when they use Instagram.
Reps can then use the data they’ve collected to maximize their sales. For example, the Purity.Organic team often uses photos to remind busy store owners and retail managers that they should restock on certain products.
While Repsly’s functionality makes it invaluable to Purity.Organic, its user interface is what truly sets it apart from other field sales tools.
That means reps can start using the system in just seconds, with practically no training. That remarkably low uptime saves the company both time and money whenever it adds a new sales rep to its staff.
Plus, because Purity.Organic’s reps truly enjoy using Repsly, they are more likely to engage with the app - adding more notes, taking more photos and referencing account details more frequently than they might with a less intuitive system. As a result, said Minnick, the quality of their work is much higher.
It’s a great tool for each individual to utilize to maximize their own efficiency and productivity out there in the field.