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Seeking a solution to improve efficiency and speed, Keune found Repsly. Before adopting Repsly, the cosmetic brand had a manual data collection process that left representatives and managers feeling out of touch. See how Keune's sales spiked after equipping their field team with a streamlined sales solution.  

Meet Keune

Amsterdam, Netherlands

www.keune.com

Keune cosmetics was started as the first perm formula manufacturer in Europe by chemist Jan Keune. He later introduced hairspray to the dutch market and continued to expand into other european countries. Their product line has since expanded into a range of hair care and styling products.

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Founded

1922

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Industry

Cosmetics

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Area

Europe

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Employees

1000

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Started With Repsly

2015

Keune's Insider Tool For Increasing Sales

Keune Hair

Business Challenge 

Keune Hair cosmetics holds an especially strong position in Croatia, where it operates under the name Keune Adriatic Ltd. Despite its track record of success, Keune Adriatic saw several opportunities to continue to grow. Namely, it was interested in improving:

  • the effectiveness of its sales representatives
  • the speed of its supply chain
  • the cost-effectiveness of its distribution process

To reach these goals, Keune looked to find field activity management software that would help the company better manage its product, from distribution all the way through the sales process.

Before finding the right tool, Keune's sales representatives used their phones to check stock inventory and connect with their managers. They had to fill out orders manually, then deliver them personally to the office after every customer visit. This process was time consuming, both for representatives and for their managers, since they were forced to retype every order in the ERP system, then forward them to the warehouse.

Instead, Keune was looking for a reliable cloud solution that included a mobile component that could tie in their representatives in the field. That’s when Keune found Repsly.

How Repsly Addressed the Challenge

Keune found all this and more with Repsly. Repsly’s field management software consists of two well-connected and constantly synchronized parts: a web console for managers and a mobile application for field representatives.

With Repsly, as soon as Keune’s reps complete an activity in the field, that information is instantly available to managers in the back office. Furthermore, Repsly tags every activity in the field (order, discount, photo, form, message, etc.) with location data, allowing managers to track field operations and provide feedback in real time.

Additionally, whenever a representative completes an order in the field, it is automatically synchronized with Keune's ERP system, which forwards the order to the warehouse. With real-time communication at their disposal, Keune is able to ship orders from the warehouse the same day they are placed at a store.

Summary

Improved communication between reps and managers leading to stronger collaboration between team members.

Higher performance of the sales team led to increased sales volume

Features like real time order placement helped Keune achieve faster distribution.

See the app that powers Keune's sales team

Get hands on with the app that transformed the way Keune works in the field. Schedule a time with one of our product specialists and see exactly how Repsly can help your team work smarter. Get started with the button below!   

 

 

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