The Story
Julie Products, an emerging brand in the health and wellness industry, has made it their mission to increase access to emergency contraception while working to break down the stigma surrounding its use. However, as their field team expanded, they encountered significant challenges in managing in-store activities. Prior to 2024, Julie Products relied on a combination of Survey Monkey and an informal honor system, where field reps submitted daily reports. This approach became increasingly inefficient, especially as the company aimed to boost store visit frequency, improve retail coverage, and expand into new retail partnerships.
To address these growing pains, Julie Products implemented Repsly as their retail execution platform in March of 2024. The brand quickly began benefiting from the platform’s robust tracking and reporting capabilities, growing their field team from 30 to 40 reps in just a few months. Repsly’s real-time in-store activity tracking allowed the team to maintain visibility over their reps’ actions, improving overall efficiency and helping them stay on top of their store visit goals.
The Impact
Key features such as Route Optimization and mileage tracking have enabled Julie’s reps to visit between 10 to 15 stores per week, improving their reach while streamlining their travel planning. Additionally, the platform has significantly reduced the administrative workload for Julie's National Retail Field Team Manager. By no longer needing to manually review and organize daily visit notes, the manager now saves an estimated 5 hours per week—time that can be better spent on strategic initiatives.
Julie Products' team has praised the platform for its ease of use and smooth integration into their workflows. The brand also continues to benefit from Repsly’s dedicated support, receiving ongoing guidance through biweekly check-ins with their Customer Success Manager. By adopting Repsly, Julie Products has successfully scaled their retail operations, ensuring they meet the demands of their growing market presence while continuing to champion their core mission of making emergency contraception more accessible.
