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How Heretic Brewing's Sales Team Doubled Account Visits With Repsly

Heretic Brewing Company’s sales team works to get their beer into stores and bars, and uses Repsly to optimize account visits. From collecting promo and sales data to placing orders and tracking mileage, Heretic uses Repsly to manage every facet of its field sales operation.

Meet Heretic Brewing Co.

Fairfield, California

www.hereticbrewing.com

"Ordinary beer is boring; don’t drink it. Embrace your inner heretic and join us to push the boundaries of beer flavors. We are crazy about beer and passionate about making it. Wanna be a heretic too? There’s always room for one more."

Joe Fulcher

Director of Sales

Joe Fulcher is the Director of Sales at Heretic Brewing Co, where he oversees the team responsible for adding and supporting on- and off-premise accounts in the field.

HERE'S WHAT JOE HAD TO SAY ABOUT REPSLY
With Repsly, we sell a lot more beer in a lot less time!

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Founded

2010

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Industry

Craft Beer

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Area

United States

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Employees

50

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Started With Repsly

2015

How Heretic Brewing's Sales Team Doubled Account Visits With Repsly

Heretic Beer Bottles

Business Challenge 

Heretic Brewing Company’s field sales team visits restaurants, bars, and liquor stores, selling kegs and cases to new accounts, introducing new varieties to existing accounts, and looking for opportunities to sponsor events. Keeping track of data for each of these accounts is extremely important, but Heretic’s previous sales solution was complicated and difficult to use. As a result, reps often avoided making notes or recording activity altogether.

Without accurate, easy-to-access customer histories, reps would sometimes visit locations just to find out it was the purchasing manager’s usual day off, or that the variety they brought to sample was the same one they had brought along the previous week. Heretic Brewing was in desperate need of a user-friendly mobile CRM that would actually make its reps’ job easier.

 

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With Repsly, we sell a lot more beer in a lot less time!
JOE FULCHER



How Repsly Addressed the Challenge

It wasn’t long after using Repsly before Heretic’s sales reps started reaping the benefits. Repsly’s fully customizable forms made collecting the right data easier than ever, and reps immediately started taking more detailed notes about their customer interactions, logging the best times and days to visit locations, as well as keeping track of tastings and upcoming event opportunities. In turn, they started making more connections and sales, which they can process directly through Repsly’s order management feature.

Plus, Repsly’s back office console gives Heretic’s sales manager, Joe Fulcher, visibility into what’s going on in the field, showing him when and where his reps complete every activity. His reps submit their mileage and hours through Repsly, which saves Joe even more time on administration. Having all of his sales data in one place, all it takes is a few clicks for Joe to export and send reports to his distributors, keeping them updated on demand.

With this this more efficient and accountable system, Heretic reps have been able to go from making about 5 visits a day to as many as 13, all while increasing their success rate at each location.

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Repsly eliminates paperwork for my reps, so they can spend more time visiting accounts every day.

Joe Fulcher

Summary

Repsly allowed Heretic Brewing to collect better data which improved connectivity with consumers and increased sales rates per visit.

With Repsly, Heretic was able to simplify order management and reporting while getting greater visibility into field operations.

Heretic is not only more efficient, but is also more successful. The combination of quality and quantity yields returns even faster.

See the app that powers Heretic's field sales team

Get hands on with the app that transformed the way Heretic Brewing works in the field. Schedule a time with one of our product specialists and see exactly how Repsly can help your team work smarter. Get started with the button below! 

 

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