The Story
Basemakers, a leading field sales and merchandising company, partners with over 80 top food and beverage brands. Their mission: amplify sales potential and build a strong in-store presence for every client, while boosting team performance.
Before teaming up with Repsly, Basemakers struggled to track in-store performance reliably. Despite collecting valuable store-level data, they lacked tools to prioritize key metrics like operational efficiency and clearly measure their sales impact. This inefficiency led to costly errors and hindered their ability to evaluate success. Determined to overcome these challenges, Basemakers sought a solution to unlock their full potential.
The Impact
In 2015, Basemakers partnered with Repsly, sparking incredible results. With Repsly’s platform, they seamlessly merged retail execution data with syndicated analytics, unlocking powerful insights to compare the performance of stores their team managed, versus those they didn’t. This newfound visibility led to impressive outcomes, with sales lifts surpassing 100% in stores supported by their field team. This level of success has propelled the company forward, enabling them to expand to over 100 full-time employees and achieve industry-leading growth, transforming how they approach field execution and retail performance measurement.
