Senior Director or VP, Growth Marketing
Reports to: CEO
Team: 3-5 direct reports
Location: Boston-based or East-coast preferred; Repsly is hybrid for local employees, with an office near the Financial District.
Starting Base Salary: $150K-200K, plus Bonus + Equity for VP-above
About Repsly
The retail landscape is undergoing its most significant transformation in decades, shifting from purely transactional spaces to experiential ones. Major retailers will invest over $20B this decade alone to redesign and reimagine the in-store experience.
In this era, the physical store is morphing into a "phygital" hub where brands must deliver immersive, personalized moments to capture fragmented consumer attention. When experience is the product, an out-of-stock item, misplaced promotion, or messy display isn't just a lost sale - it's a broken brand promise.
Enter Repsly: an AI-powered vertical SaaS platform delivering world-class retail execution software to top global consumer brands, including Kraft Heinz, Dyson, Verizon, Mattel, and Revlon. For over 15 years, we have empowered brand field teams, service providers, and major retailers to know what’s happening in stores (system of record) and what action to take (system of insight). Over 600 customers rely on our tech to ensure the right product is in the right place, at the right time and price.
Today, we're a company in motion, following a CEO transition, rapid AI integration across product and operations, and an "Idemo" (let's go) culture. Demand, Brand, and Growth marketing have been underinvested - offering a unique opportunity not just to run a growth engine, but to build it.
Who we're looking for
We aren't looking for someone to manage a department; we want a co-owner of the business who sits in marketing.
You take extreme ownership, full stop. When pipeline is soft, your first instinct is to ask what you or your team missed - not to point at sales, product, or market headwinds. You don't wait for a clean handoff or fully-scoped brief before moving—you're comfortable working in the grey. If something in the growth engine is broken, you claim it and run with it. You're comfortable being attached to a number and don't need air cover.
You run at problems, not around them. If a campaign underperforms, a product launch is behind, or a peer's function blocks yours, you address it directly in the first conversation - not in a passive-aggressive Slack message or status doc. You'd rather have an uncomfortable conversation on Tuesday than a surprised one during quarterly reviews. Ambiguity is just something to resolve, not escalate.
You're a true peer and partner, full stop. You'll work alongside sales, product, and CS leaders who are also building their functions. You engage them as equals with shared stakes, not internal customers to manage. You give and take direct feedback without taking it personally, and you change your mind in public when presented with a better argument to make smarter, faster decisions together.
You think and operate like an owner of the P&L, not a spender of a budget. You defend every dollar in market terms, knowing why you spend it and the metrics it moves. You default to testing and measuring spend before scaling, and you kill initiatives that aren't working. If something hurts investment performance, you run at it to protect the company's long-term success.
You're a builder of systems, not just campaigns. You've done IC work and still can, but we need someone to turn growth marketing into a repeatable, coachable function that operates reliably whether or not you're in the room. You also bring 6–12 months of experience using AI agents to remove manual work, elevating the team to focus on higher-value work.
You hold the line on accountability, for yourself and your team. Under our operating model, quarterly commitments are real and tracked on a shared scorecard. You'll set your own targets, hit them or communicate early why you won't, and hold your team to the same standard. You'll be measured on pipeline and closed-won revenue, and you thrive in that environment.
What working with us looks like
Our operating rhythm is direct: quarterly rocks, clear metrics, and weekly unblock-and-escalate check-ins to help you move fast. Every seat has one clear owner. Reporting directly to the CEO, you'll partner with leadership to shape how marketing aligns with Sales and CS as we build out the function.
This isn't the right fit if...
- You expect a fully-built team, established brand playbook, and mature budget on day one.
- You hesitate to roll up your sleeves and execute day-to-day.
- You prefer escalating cross-functional conflict over resolving it directly. Reporting to the CEO requires resolving conflict independently and making confident decisions.
- You explain context before outlining what you and the team will do differently after a missed target.
- You view Sales, Product, and CS as stakeholders to manage rather than core growth partners.
- You require rigid structure and clean inputs before taking action.
What you've done before
- Led growth marketing or demand gen/ABM for a $10M–$40M B2B SaaS company, building or rebuilding a function from the ground up.
- Owned and was held fully accountable for pipeline targets.
- Built and managed a lean, high-leverage team with rigorous budget discipline.
- Brought hands-on experience with enterprise or complex-sale B2B motions.
Metrics of Success — First 90 Days
- Audited the demand gen/ABM funnel and can identify key leaks with action plans.
- Met 1:1 with sales, product, CS, and RevOps leadership to understand cross-functional friction.
- Established the team's operating rhythm (rocks, weekly check-ins, scorecards) with Q1 2027 commitments set.
- Running a live pilot for an AI-enabled marketing workflow.
- Shipped or reworked a campaign brief or live ABM program end-to-end.
- Made and justified a key decision (hire, reassign, or stop doing) regarding team, tooling, or spend.
Metrics of Success — First 180 Days
- >$1–1.5M qualified pipeline generated with clear source/channel tracking.
- Assessed team skills against 12-month goals and created a plan to address gaps.
- Launched a new ABM program targeting priority accounts with RevOps and Sales.
- Partnered with Sales on a messaging/positioning POV and rollout plan.
- Scaled 2–3 AI initiatives from pilot to standard practice with quantified impact.
- Established a high-performing team of 3–5 with clear ownership and visible scorecards.
- Proactively flagged a missed target to leadership alongside corrective actions.
The full scope you'll oversee
Strategic Driver - ICP, Access to TAM, G2M Motion, Campaign Strategy
- Evolve core value proposition and messaging frameworks continuously as the company scales.
- Refine brand identity and positioning to clearly differentiate Repsly in the market through authentic, strong stances.
- Apply deep vertical B2B expertise to build TAM models, stack-rank opportunities, and tailor messaging to specific industry buyers rather than generic SaaS audiences.
- Partner with Product and Product Marketing to refine ICP definitions and manage P2B models for new product launches.
- Translate ICP positioning into compelling, highly differentiated campaign briefs that inspire internal teams and agency partners.
Account-Based Marketing, Demand Generation, Sales Enablement - Own the Pipeline
- Build and scale an AI-enabled, full-funnel demand generation engine that balances brand awareness with performance acquisition to drive qualified pipeline across target SOM segments.
- Leverage experience with AI agents, AEO, and web enhancements to adapt strategies to evolving buyer research behaviors and buying signals.
- Collaborate with RevOps and Sales to design lead/account scoring models and account guidance systems that inform sales outreach.
- Design and execute targeted ABM programs for priority accounts and key market segments.
Team & Cross-Functional Leadership
- Lead, coach, and grow a team of 3-5 (Sr. Manager of Growth Marketing, 2 Developers/Designers, 2 Product Markets), scaling as pipeline expands.
- Guide teams in effective prioritization and balancing speed with quality.
- Partner closely with Product Marketing on messaging, positioning, macro strategies, and major product launches.
- Analyze campaign and funnel performance data to reallocate investments and optimize marketing strategy.
Nice to have
- Marketing experience targeting field teams, retail, CPG, or frontline buyer audiences.
- Customer marketing experience to support expanding roadmap and future team growth.
- Familiarity with modern ABM/intent tooling (e.g., AdRoll, HubSpot, Salesforce) and lead-scoring frameworks.
Benefits & Perks
- Competitive comp packages and equity
- Comprehensive health coverage with 80% of premiums covered by Repsly for both employees and dependents, plus dental and vision
- 401(k) with company match
- Flexible PTO and 11 company holidays
- Home office stipend
- Professional development budget
- FSA for healthcare and dependent care
- Life insurance at 1x salary
What we offer at Repsly to our teammates:
- Continuous education and professional development.
- Flexible working locations: work remote with a few days a month in the office.
- Company events and team buildings experiences.
- A culture that is not afraid to try, fail and learn from mistakes
To apply, please send an e-mail with a cover letter and resume to: careers@repsly.com.
Repsly is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
