After two years of unprecedented upheaval and uncertainty, 2022 found CG companies hitting their stride in the “new normal” of retail. Brands that may have overinvested in eCommerce during the pandemic renewed their focus on brick-and-mortar sales—and with good reason: in-store shopping has rebounded in a major way since the height of the pandemic, growing at rates not seen in 20 years, and the balance between online and offline shopping has settled back to its pre-pandemic levels.
This is important news for CGs, and it also means that getting consumers’ attention in-store is more competitive than ever. The pressure is compounded by several key challenges:
To tackle these and other challenges in 2023, high performing retail execution teams, and the tools to support them, will be absolutely critical.
Read our report to unpack how Consumer Goods companies plan to tackle these challenges in their pursuit of a stellar retail experience.