Stories from the Field: Innovation, Resilience, & Learnings through COVID-19
Get an inside look at how Kraft Heinz drives growth at retail through strategic alignment and best-in-class usage of their retail execution data for both Sales and Marketing leaders.
Learn strategies to apply to your roadmap for how your brand can create visibility and unique, actionable insights by integrating your field data collection with automated retail data sources, enabled by Repsly to achieve ROI from end-to-end insights and action.
In this webinar, you’ll hear the success story of Kraft’s field team focusing on how they collect, view, and interpret their data to drive continuously improved business decisions.
We’ll also cover:
- Why and how brands should leverage field data to drive business performance
- The key role data plays when aligning Marketing and Sales at Kraft Heinz
- How Kraft Heinz’s approach to field data collection has evolved over time
- How Kraft Heinz translates field data into reports, insights, and better decision-making, leveraged across the organization