On-Demand Webinar: Now Available!
The Top Cross-Promotional Campaigns of the Summer
Wendy’s Spicy Chicken flavored Pringles. Space Jam Mac & Cheese. Krispy Kreme flavored Smart Food Popcorn. These are just a few of the cross-promotion campaigns sweeping the nation this summer as brands fight tooth and nail for eyeballs as consumers are eagerly looking for discovery and new products they’ve missed since the pandemic began.
The post-pandemic boom will be a pivotal moment for many brands. What can you do to make sure your brand stands out amongst the crowd? In this webinar, we break down a handful of cross-promotion campaigns that have caught our attention, discussing what’s worked regarding branding, promotion, and retail activation.
Watch now for a fun and informative perspective on how CPG leaders think about and plan successful cross-promotional campaigns.