POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. The goal of its innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies.
The Vendor Panorama for Retail Execution & Monitoring assesses 21 vendors in the space and evaluates them in their ability to help consumer goods companies enhance their retail execution efforts. The report also offers expert insights for consumer goods executives and identifies the best-in-class vendors for numerous categories. Repsly was awarded a Best in Class distinction for its management suite and was acknowledged for its ability to keep managers and field teams in communication “just in time” to take the right actions in-store.
Promotion Optimization Institute
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