Interview

Katherine Berta of Health Ade Shows us How to Execute The Perfect Product Demo

Putting together a great sampling event is hard. You have to find a time that works for you and the store manager, coordinate how much product you need, set up a booth, and hopefully, by the end, have given out enough samples to generate a boost in sales. In this video, Katherine Berta, a Field Marketing Coordinator for Health-Ade Kombucha, walks us through how they set up the perfect sampling station, and what tactics they use to generate a healthy boost in sales.