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Field Marketing Certification

Who Field Marketers Work With

Note: This is the final video for the course

Once you've watched this final video click the button below to take the full test!

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Description

Expert Q&A

Resources

Picture the perfect field marketing event. There are signs pointing to your table, a queue of eager shoppers trying on T-shirts and waiting to taste your product, and you're selling cases more than the store would have moved in a week.

To pull off such an effective field marketing event, you'll need to work with vendors, etailers, and your own product team. In this class, we’ll run through the list of people you need to work with to make your events a success. 

Field marketing is naturally collaborative. Hosting a product demo or marketing at an event involves a lot of moving parts, so having solid relationships with the vendors, retailers and venues you work with will make your life much easier.

 

What vendors should I reach out to before a demo? 

One of the most important vendors you’ll want to get to know is one that sells branded merchandise. Because, in addition to the product itself, it’s a good idea to hand out fun stuff branded with your logo, like T-shirts or koozies. By building a relationship with a single vendor, you might be able to qualify for big order discounts.

Similarly, get to know your sales rep at the vendor where you purchase signs, posters, and other promotional material. It’s much more convenient when that person is just a phone call away, and you don’t have to spend your time going back and forth over email to get what you need.

Finally, make sure you build a relationship with your manufacturer or sales team, since they’re the ones who will be able to send you the product you need for the demo

 

Who else should I get to know? 

You’ll want to get to know the management team at the stores where you do demos.

A strong relationship goes a long way when it comes time to schedule a sampling event, especially if you need their help dealing with any problems the day of the event. Plus, shelf share.

Finally, make sure to put the time in to build a good rapport with your manager.

It can be tough to get to know them when you spend most of your day in the field, but it’s worth the time.

Having a good relationship will make it easier to build trust, which is critical for dispersed teams. Plus, open communication will give you more chances to learn and improve on the job!