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Merchandising, CPG Team Management, Technology, Field Sales

Repsly Moments that Matter: Ep. 3

At Repsly, we’re emphasizing customer outcomes in 2022 highlighting the many ways our customers are recognizing the value of their retail execution platform. Once a month, we’ll be putting a spotlight on a new customer, exploring a key breakthrough moment they had and how it’s impacted their retail success.


We recently had the privilege of spending the day out in the field with a New England area manager at a beauty care merchandising company, who is leveraging Repsly to improve efficiency in the field by 30 to 40 percent and to decrease the time it takes to complete payroll from nearly one day to 20 minutes. 

 

Key Moment that Matters

This beauty merchandising company has been a customer of Repsly for over two years and has several hundred field reps that supply dozens of the top leading beauty brands in national and regional markets. A member of Repsly’s team spent the day with Larry, an area manager responsible for monitoring, coaching, and managing the field representatives in the New England region. Larry typically performs visits to the stores his field representatives manage to ensure store compliance and that the quality of work meets their standards.

On the first of two store visits on this customer ride-along, Larry visited a local grocery store and walked us through the typical workflow of this visit. He explained that reps typically check in on the Repsly app within a 200-meter radius of the store. After signing in at the vendor book, they’ll take photos of the shelves, then review the store’s contact information within the Repsly app for planogram compliance, sales & POS info, and shipment statuses. Reps then face all products, document count outs and singles in a Repsly form, confirm that all sales tags are out, and place any necessary orders or returns within the Repsly app. Finally, they’ll fill out the merchandising form within the app, take photos, and are on their way to the next account.

 

What's the Big Deal?

Larry explained that using the scanner within the Repsly app has been “game-changing” for his reps and has drastically reduced the time it takes to place orders and record returns through Repsly by up to 50 percent. This is such a big win for his field team because it enables them to perform other tasks and build a rapport with the store managers which can lead to additional facings.

Having a shipment status link available in the Contact section of the mobile app has been, “one of the most important functions of Repsly,” said Larry. He explained that reps do not visit accounts unless a shipment arrival has been confirmed, so having easy access to check has been a great feature for his team.

Offline mode in the mobile app has also been helpful for many of the field reps as more often than not, reps lose reception while working in the stores. While reps would typically lose the data recorded without internet reception, offline mode stores all the data safe.

Overall, his days are now 30 to 40 percent more efficient than prior to using Repsly and he credited much of this to Repsly providing a single source of truth for all the information his team and himself need to be successful every day. 


Last month, we put a spotlight on a North American retail merchandising company that has been leveraging Repsly’s Insights Dashboards to give their brands more detailed reporting and helped ensure their brand’s products are on the shelf, promotion ready, and representing them in its best light. Check out their story here.

Moments that matter-2

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Ben Weiner

Ben is Repsly's content marketing manager, focusing on digital storytelling through blogs, video and podcast production, and social media. He recently served as Bullhorn’s senior content marketing specialist and is also the founder of InVision Media, a video production company that helped small businesses promote their message. Before joining the workforce, Ben was the captain, president, and social media manager of the men's ice hockey team at the University of Maryland. In his spare time, he enjoys rollerblading with his dog Chewbacca, watching the Boston Bruins, listening to classic rock, and playing competitive games of Settlers of Catan. Follow Ben on Twitter: @bennybyline.

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