At the latest Repsly Power Hour, I was chatting with someone from one of the country's fastest-growing breweries. When I asked him about the brand's plans for 2018, he told me they were set on becoming their distributors' and retailers' favorite brewery to work with. Whether you make beer, snacks, makeup - no matter what your brand sells - if you sell through retail this is one of the best goals your brand can strive for. Being a retailer's preferred supplier can earn you better placement in the store, more frequent orders, or more marketing opportunities on the shelf - all things that can help you grow faster and build market share. At Repsly, one of the ways we've seen brands achieve this coveted status is through their merchandising efforts - coming to retailers with big ideas for attracting shoppers and building their carts through displays and creative placements. In this episode of the Repsly Powercast, we explore the question: "How can brands use their merchandising to become their retailers' favorite supplier?"
For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras nationwide. They equipped their education and merchandising team with Repsly. After just a few weeks equipped with the Repsly app, the team is now 800% more efficient. They’ve replaced manual write-ups with easy-to-use reports that include before and after photos of every gondola. Now, Milk Makeup can see how their products are merchandised at every store in real time. The best part? With Repsly they spend just 30 minutes pulling that data together every week. Before that, it took them up to 4 hours of combing through messy email threads to build every report. What would you do with a few extra hours every week? Hang tight, we’ll walk you through how they went from sloppy to streamlined in less than a month:
If you’ve read our blog before, you know we work with thousands of brands who are vying to take over their category. Whether they’re just breaking into a new segment or gearing up to unseat a category leader, we hear one question over and over: “How do I get our products more real estate in the store?”
Launching and growing an emerging beverage or food brand is one part art and one part science. But it always starts with passion. Especially as the retail sector continues to undergo massive transformation - powered by changing consumer tastes, cost pressures, and the growth of online channels, plus the resurgence of both retailers (and restaurants) that strive to offer greater convenience and healthier options.
Do you remember how you met your best friend? Chances are, you guys didn’t form the bond that you have now overnight. Taking time to get to know each other and create something meaningful between the two of you took a little nurturing.
Successful brands today know how important it is to make their products available online (headline-grabbing meal replacement drink Soylent managed to raise $75 million after four years of only online selling), and see the value in building a loyal local following (Nantucket Nectars had to fight for success on Cape Cod and the islands before launching into the national spotlight). Yet, breaking into (and mastering!) regional or national retailers remains the most common path to success for food and beverage brands. In this post, we'll outline the most important steps brands can take to grow their retail presence and sell more.
The Obvious: Merchandising means something a little different for every retail role. The Lesson: By understanding the differences in the definition of merchandising between roles, and applying this knowledge to your merchandising practices, you will become a better employee and merchandiser yourself.
In today’s digital age, there is one thing technology can’t replace: personal communication. Though virtual marketing has changed the game dramatically with the rise of social media, it can’t fully replace the value of face-to-face marketing.
Depending on who you ask, everyone might have a different definition of a merchandiser - some longer, and some more confusing, than others. In this post we'll give it to you straight in less than 250 words.