Allen Bonde is Repsly's VP of Marketing, and has consulted with dozens of emerging and global consumer and B2B brands. He has also spent time at McKinsey and Yankee Group, was co-founder of social marketing pioneer Wyng, and started his career as a data scientist in the telecom sector. You can follow him at @abonde.
Launching and growing an emerging beverage or food brand is one part art and one part science. But it always starts with passion. Especially as the retail sector continues to undergo massive transformation - powered by changing consumer tastes, cost pressures, and the growth of online channels, plus the resurgence of both retailers (and restaurants) that strive to offer greater convenience and healthier options.