In a world that places increasing importance on constant innovation, brands must work harder than ever to keep their products relevant to retailers and consumers.That requires a lot of legwork, which can be overwhelming, especially for growing teams trying to manage their operations on outdated or redundant systems.
You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key information or is wrongly attributed. Even with all this information at your disposal, it’s not easy to get answers to your most pressing questions. Enter agile reporting - the system disruptive brands are using to gather insights about their team’s work in the field. This method is comprised of a few fundamental elements: Consolidation of field data into a central location Standardization of the data being collected Instant accessibility of data to an entire team These concepts translate into immense added value for your day-to-day managing a dispersed team: Higher quality data from the field is both more accurate and more digestible. Instantly transferring data from the field to the office allows managers to make adjustments quicker than ever before. New insights can be derived more easily as a result of speed and quality In this post, I’ll walk you through exactly how to build an agile reporting system for your team and make data a fundamental (and easy!) part of your decision-making process.
We're approaching the end of Q3, and 2019 is looming on the horizon. As you execute the rest of your plan for this year, there's no doubt you're already building initiatives for after the flip of the calendar. But what good is a plan if you don’t stick to it? If you ask Trent Moffat, owner of Gotham Brands, he’d probably tell you what he told us: “If you’ve got a plan and you don’t do anything with it, it’s a waste of time.”
You may know the importance of sales activity management, but which activities are the most direct drivers of success? How do you steer these high value activities in the right direction and best optimize your team’s strategy towards revenue?
Technology has revolutionized the way that we interact with the world. These days, consumers trade in their coffee socials for social media, brick-and-mortar establishments for e-commerce, and The Yellow Pages for Google searches. Among the casualties of these technological advances are many of the sales techniques and practices of our forefathers; the sales techniques used by CPG giants of the past few decades simply do for today’s buyers. Here are just a few of the sales practices that you may want to eliminate from your field sales efforts.
A big part of organizing your field team is evolving your territory management strategy into the best possible rep-grouping method. In this post we’ll tackle the big questions brands struggle with as they create a territory management plan that suits their timeline and aligns with their bigger picture goals, like the size of the retailers they’re hoping to expand into. Often described in middle school English classes as the five W’s and one H, the who, what, when, where, why, and how of the situation will give you a full understanding of what it means to maximize territory management.
If you have a background in sales or marketing and you want to fire up a brand’s marketing strategy with lots of creativity, becoming a brand activation manager might be the best career choice for you. On the flip side, if your brand could use some extra creative marketing energy, a brand activation manager might just fill that void. In this post we’ll outline what a brand activation manager is, what it takes to shine in the role, and what options are available in the market right now.
As a sales manager, you’re always looking for areas where your team can boost performance. With all of the activities that you and your reps do in a given day, how can you iterate and adapt your process to get the best results?
As a sales manager, you’re constantly looking for ways to improve the performance of your team. There are many schools of thought as to what the best strategies are to boost your numbers. Should you be more results- oriented or focus more on the process? How much freedom should you grant your reps in their daily activities? While these types of questions may not have a clear answer, everyone agrees that you as a manager must put the best tools and technologies in your reps’ hands to empower them to success.
Whether your brand is releasing a new line that could use some extra hype, needs a little TLC to get some more recognition, or is just starting out, a brand activation campaign is a great way to get the ball rolling in the right direction. Because each brand has a unique audience and is shooting for individualized goals, personalize your brand activation to reach yours in a creative way.