To grow your brand, you’ve done more hands-on work than you probably care to remember. You’ve spent countless hours on your feet at tastings and events, and countless more in the car driving to meet with store managers and buyers. All of this you’ve done to increase your product’s presence in stores and availability for your customers. This is vital to the growth of your brand, but how much do you actually know about what happens to your products on the shelf after you’ve left?
If you’re looking for a position that will get your team out of the office and into the community to spread the word about your most exciting products, beauty merchandising jobs should probably be on your radar. If you’re a brand manager looking to make some new hires to take your business to the next level, some energetic beauty merchandisers might just do the trick. Because the exact details behind what it means to be a beauty merchandiser might be a little fuzzy, we’ll give you a crash course in this post.
One of a brand's most important assets is its road warriors. Brand ambassadors, sales reps, merchandisers -- they all spend a huge part of their workday in the car, hopping from store to store or repping their brand at events and promotions across their territory. While tons of brand reps love the freedom they get form leaving the office behind, there's no doubt it can be a struggle to make your car the most productive mobile office. In this post, we'll share a few of the best tips we've learned over the years, from physical storage hacks to tech tools to help make the job easier on the go.
Using audits to keep your brand’s growth on the right track is smart. What’s even smarter, though, is realizing that audits are not one size fits all. Even though a generic retail audit can evaluate sales amongst your brand’s retail locations, if you’re more interested in how new products are selling or how customers are responding to one of your competitors, it might be time for a more zoomed-in approach. Read on as we talk about the best five retail sales audit types that’ll help organize and streamline your auditing process.
Even if you’ve never read a written definition of the street team marketing strategy, you’ve probably experienced one. If you’ve ever been handed an index card on the street with a download code for an indie band’s demo or seen posters for a bluegrass band plastered on telephone poles across town you’ve witnessed the impact a good street team can have. Even though they’re most recognizable within the music industry, emerging CPG companies have a lot to learn from this kind of marketing. Even if you already run a street team, you might not know they have their roots in the music industry. if you want to take your team up a notch, look to these music industry examples.
For CPG brands, your team in the field is your eyes and ears in the store. They're what makes your whole retail strategy work. But we all know managing a remote workforce can have its challenges. That said, it can be made easy when you have the right tools, communicate effectively, and foster a team that lives and breathes your brand. Here are 11 hacks to make your field team feel closer to your brand, and five tools to get started:
If you have a team in the field, you know they offer your brand a huge advantage. Through your team, you can support every one of your accounts with a personal relationship, and can control the way your brand is represented at retail much closer than you would if the team was outsourced. Especially as you scale, your field team becomes a valuable tool as you strive for perfect execution. As that team grows, however, and their responsibilities broaden, it gets harder and harder to see exactly what they’re doing out in the field.
At the latest Repsly Power Hour, I was chatting with someone from one of the country's fastest-growing breweries. When I asked him about the brand's plans for 2018, he told me they were set on becoming their distributors' and retailers' favorite brewery to work with. Whether you make beer, snacks, makeup - no matter what your brand sells - if you sell through retail this is one of the best goals your brand can strive for. Being a retailer's preferred supplier can earn you better placement in the store, more frequent orders, or more marketing opportunities on the shelf - all things that can help you grow faster and build market share. At Repsly, one of the ways we've seen brands achieve this coveted status is through their merchandising efforts - coming to retailers with big ideas for attracting shoppers and building their carts through displays and creative placements. In this episode of the Repsly Powercast, we explore the question: "How can brands use their merchandising to become their retailers' favorite supplier?"
You know how it goes. You spend hours each week trekking through email threads and one-off spreadsheets trying to make sense of what’s going on in your accounts. Sometimes that data is missing key information or is wrongly attributed. Even with all this information at your disposal, it’s not easy to get answers to your most pressing questions.
For brands who rely on sales in Sephora and Ulta, education and merchandising are key. That’s why earlier this year, Milk Makeup made a big decision to gain a competitive advantage in Sephoras nationwide. They equipped their education and merchandising team with Repsly. After just a few weeks equipped with the Repsly app, the team is now 800% more efficient. They’ve replaced manual write-ups with easy-to-use reports that include before and after photos of every gondola. Now, Milk Makeup can see how their products are merchandised at every store in real time. The best part? With Repsly they spend just 30 minutes pulling that data together every week. Before that, it took them up to 4 hours of combing through messy email threads to build every report. What would you do with a few extra hours every week? Hang tight, we’ll walk you through how they went from sloppy to streamlined in less than a month: