It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers, retail staff, and your product displays all at once. Winning beauty brands have figured out how to get the data that brings them closer to reaching their retail performance goals, and it all stems from one easy-to-use tool. In this post, we’ll run through three ways brands are using mobile CRM apps to master the field.
According to Buyerzone’s 2013 market report, 91% of companies mobilizing more than 11 employees use activity management software. Obviously, not all of these companies do the same jobs -- all of them need activity management for different reasons. If you’re wondering if your company can benefit from activity management software, I’m here to tell you that it can! If you’re wondering how your company can benefit from using a form of CRM software, this post is for you. In this article, activity management software acts as a necessary component to a well-functioning consumer relationship management (CRM) software. Although plenty of CRM programs don’t incorporate activity management, it’s a great way to streamline almost every brand-related day-to-day task.
Cosmetics staff at stores like Sephora and Ulta help to bridge the gap between manufacturing and the end-user. Because a cosmetic’s store staff has the power to influence the success of your products by placing your newest releases directly into customers’ hands, how you educate these team members will greatly impact the overall success of your marketing strategy. It can be hard to pass off the responsibility of customer interactions to cosmetics staff, but this article will provide three tips used by successful cosmetics brands in their education strategies to make this transition easier.
When shopping for cosmetics, today’s customers look for a brand that appeals to a wide audience rather than just the stereotypical makeup-loving girl. Customers demand a brand that fulfils their needs by restocking well-loved products and placing emerging products on shelves. In this article we talk through how your brand can rise to the occasion and meet these needs to merchandise your products at Ulta, Sephora, and CVS in distinctive and effective ways.
It’s 2018 -- at this point you know building a brand-forward Instagram profile or Twitter feed is about way more than just putting a lot of content out there. Pulling off a head-turning social media campaign in the cosmetics space like one of the 25 Buzziest Beauty Brands of 2018 takes meticulous attention to detail -- and not all strategies are created equal. We did some research and pulled together the top six tactics social media gurus in the cosmetics industry use to build and inspire their consumers online.
On a recent trip to the West Coast, we had the opportunity to connect with Fernando Lopez, founder of beer cocktail mix brand I Love Micheladas. As co-proprietor of a traditional Oaxacan restaurant, Guelaguetza, Lopez was no stranger to the food and beverage scene before launching his craft mixer company.
Industry disruptors constantly get branding wrong in their quest to get it right. As you pour more energy into strengthening your brand’s persona, you probably won’t get it right the first time. You’ll use the wrong logo, put your product on the wrong shelf, or run the wrong social media campaign. Whatever difficulties you have along the way, they're signs of one all-important thing: you're evolving. The worst thing a brand can do is not change - not test new ways of doing things. Trial-and-error, agile iteration, whatever you call it, true disruption depends on failure. Here are four areas disruptors are experimenting with in 2018. Read on, and don't be afraid to get your hands dirty!
Ah, the holidays. While the thought of colder weather may make us cringe, we are approaching the holiday season, and the excitement is real. Along with good eats and holiday parties, we can expect to see plenty of brands trying to inject the “holiday spirit” into their products in the coming months. While there will surely be some interesting campaigns to check out, only a great campaign has the power to boost your sales long after the holiday is over. This year, break through the noise and outshine your competitors with a holiday campaign that will put your brand in the best position possible to keep up the momentum.
After weeks, months, maybe even years of research and development, you’ve finally done it: you’ve created an amazing new product. At least to you and your supporters, your product is amazing. But how do you convey that to the general public? And how are you supposed to get that product to sell?
No brand is immune from competition. To stay afloat, suppliers need to view their relationship with retailers as a strategic partnership. A well-designed trade promotion allows both retailers and suppliers to experience success on the shelf.