There is a method behind the madness of stocking store shelves so that they are organized and aesthetically pleasing. The seemingly effortless presentation is a facade of detailed planning. Managers tailor displays to the specific dimensions of the shelves and products in order to optimize space. Doing this allows them to utilize every inch of the available space. With countless SKUs of varying sizes, how do they stay organized? Planograms.
Visual merchandising is of utmost importance — if done effectively, you are able to maximize sales. It helps you develop an unique business identity and brand, differentiating yourself from your competition.
Stock replenishment is a vital part of your brand’s sales. It’s essential that the shelves are stocked with enough of your product to meet your customer’s demand. For your sales process to be operating at peak levels, your replenishment system needs to successfully measure two things: When to reorder product, and how much product to reorder.
When expanding into new markets, the best brands know that staying on top of their entire sales process is critical to sealing the deal. But how can you stay on top of your sales process if you aren’t engaged in it each step of the way? Product distribution is one important step that often goes overlooked as brands opt for the cheapest or easiest option rather than devising a legitimate distribution strategy. In this post, we will tell you everything you need to know about product distribution, from different distribution strategies to who is who in the industry, so you can refine your own distribution strategy to achieve peak performance on the shelf.
In the competitive CPG space, your ability to execute at retail plays a massive role in your business’s success. Using in-store promotions is one of the most popular and effective ways to boost your sales, but only if you know how to determine the effects of the product promotion on your company. Having a data driven approach and measuring your results will show you what your invested funds have achieved, and prove whether your field efforts are actually improving your sales. At the end of the day, data is your biggest ally, as it will tell you where you’ve been, where you’re heading, and where you want to be. Here are the four main metrics you should use to collect data on the success of your in-store promotion, as well as some suggestions on how to leverage this data:
Planograms can be a great tool for optimizing and managing your products’ placement on shelves, but many brands struggle to see enough returns to justify the time and effort it takes to create and use them. When done right, planograms do wonders for your brand, so don’t give up just yet. In this post, we’ll walk you through how to combine your planograms with store level data and make them more than worth it.
In a competitive space such as food and beverage, it can sometimes seem like a good idea to cover a large market at once -- but once you do, where do you go from there? Consider the “inch wide, mile deep” strategy: tapping into a market from multiple angles and offering value to more than one buyer persona.
Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Max Baumann, CEO of Bear Squeeze, on what it took to grow his delicious nutrition shake brand from small idea to shelf staple.
Winning in the store isn’t easy. To find the secret ingredients for growth, we set out to chat with execs who are manufacturing success at the store level. Here we spoke with Melissa Kalimov, COO of Rise Brewing Company, on what it took to grow her delicious nitro-brew coffee brand from small idea to shelf staple.