It’s not easy to approach a retailer and explain to them why they should give you more facings, or if you're new, why they should take on your brand at all. You have to be equipped with a compelling story that positions your brand as an investment that'll help the retailer move product off the shelf. When talking to store managers who hear dozens of pitches a week, there's one clear way to cut through the noise -- come equipped with the data you need to make your case. In this post, we'll walk through six ways your team can use data to grow your retail footprint, in both new and existing accounts.
Growing a food or beverage company is a constant uphill climb, and breaking out to the top of your category can often feel far away. In addition to having a great product that people love, it’s also necessary to grow your shelf presence, brand awareness, and partnerships. While this is without a doubt challenging, it’s far from impossible, and knowing the right tools to expand your brand’s presence and availability for customers can help save you some of the trouble that may arise.
If you want your brand to succeed in stores, you need a great retail marketing strategy. Retail marketing is the process of bringing a product directly to customers in a retail store. There are many factors that go into a successful retail marketing strategy, and finding one that works for your unique brand can help you perform significantly better in stores. Creating your “retail marketing mix” can be frustrating, but using data can make finding the right strategy for your brand a lot easier. First, let’s look closer at the main qualities of retail marketing.
It probably feels like some days your brand’s growth depends on your ability to be in 15 places at once. As much as you hone your teleportation skills, it likely isn’t possible to monitor consumers, retail staff, and your product displays all at once. Winning beauty brands have figured out how to get the data that brings them closer to reaching their retail performance goals, and it all stems from one easy-to-use tool. In this post, we’ll run through three ways brands are using mobile CRM apps to master the field.
Executing well at retail is something that every brand must master if they want to succeed. Once customers are already in the store, how do you get them to interact with and eventually buy your products? The answer lies in your point of purchase marketing.
It’s always cool to hear industry veterans validating your philosophy. At Repsly, we’ve seen brands earn lucrative exits by being super detailed and data-driven in their approach to retail. And during last week’s BevNET Live show in New York, I heard from key players in the food and beverage world who reiterated the importance of getting the retail piece right.
Even if you couldn’t make it to our May Power Hour, you definitely don’t want to miss out on the great advice we got from our panelists from up-and-coming beverage brands Privateer Rum, RISE Brewing Co., and RIPE Craft Juicery. At our latest power panel, we heard three influencers from around the Northeast share stories about their brands’ growth and how they generate “super fans.” Coming from a broader geographic area than our primarily Boston-based speakers from past panels, this month’s speakers talked about the best aspects of harnessing a community and building strong local ties while growing as a company. Read on as we talk through some of the highlights from the panel, or check out the full recording below.
Every May, the National Confectioners Association produces its flagship trade show, aptly titled the Sweets & Snacks Expo. Held in Chicago, this three-day event features 800 exhibitors and draws a crowd of 18,000. The event's organizer reports that this group represents roughly 85% of the U.S. buying market, with more than 100 new companies and 2,000 new products on display.
Customers wind through aisle after aisle, swimming through seas of food and beverage products. Does your beverage stand out? Or, are you at a loss for new and innovative ways to merchandise and promote? Here are seven ways to keep shoppers dazzled and to reinvent your merchandising and promotional tactics:
One of my favorite parts about my job is that I get to travel the country for trade shows and conferences in a wide variety of industries. With a renewed focus on the cosmetics space, I had the opportunity to attend The Makeup Show, a leading event for beauty industry professionals.